What is big data?
Big data is a term used by industry professionals to describe data sets that are massive in terms of size, velocity, and complexity for traditional data management tools to handle.
As the Internet becomes more commonplace, businesses are interacting with and generating more data than ever before. Large tech companies handle absolutely staggering amounts of data. Walmart processes over 1 million transactions each day in the United States alone, and Google users make over 100 billion searches per day. The quantity of data in the world is expected to double every 2 years moving forward. That's a lot of data! At such a scale, even the most robust BI tool will struggle to keep up.